Ryan Simmons

Marketing Director, Live Services at EA SPORTS™

Ryan oversees live services marketing on world famous video games such as Madden NFL, NBA LIVE and Rory McIlroy PGA TOUR®.  Most notably, Ryan has played a key leadership role in Madden NFL Mobile’s recent sky-rocketing path to the top of the top-grossing charts in the App Store and Google Play. Recently, Ryan has been busy building player loyalty programs, personalization and eSports marketing infrastructures for EA SPORTS™. He currently resides with his amazing wife in Orlando, FL and was born and raised in the backwoods of western Pennsylvania.

My Sessions

Mastering the Live Game

Room 14

Running a live game is extremely difficult and dynamic due to all the variables involved. Effectively managing a live game is a blend of both science and art. These panelists have all run major games and will discuss what they learned: both the things that worked well for them, and also some of the initiatives […]

Production Track