Rebekah is the other half of Finji with Adam “Atomic” Saltsman. She studied media, communications and culture and worked in Public Relations, specifically Media Relations in her early 20s. She moved into technology working as a technical writer and then product manager within the photography software industry. In 2008, she began managing the finances and porting partnerships for Semi Secret Software. As CEO of Finji, Rebekah contributes to internal design efforts, manages the financial and legal branches of the studio, cultivates relationships with partner projects, and is the direct contact for all consoles and storefronts. In her “spare time” she provides financial services and business development advice to other startups and independent game studios. Bekah has been obsessed with Secret of Mana for over 20 years, apparently plays a mad Jinteki corp in Netrunner, and isn’t ashamed of her love of the Spice Girls. She also organizes the Grand Rapids Pug Club and is a writer, an avid distance runner, and mom to two exuberant and chaotic boys.
One of the hardest tasks in making a new game (without an existing intellectual property) is finding and building a new audience from scratch for it. It’s even more challenging when you don’t have lots of extra money to help build that audience. Almost every independent and many established game makers face this problem when […]