SVP of Research, Games and Digital, Interpret
Michael Cai serves as Senior Vice President of Games and Digital for Interpret LLC, a leading media and technology research firm. He leads the company’s gaming vertical, providing a wide variety of market research and analysis products to help clients gain a comprehensive understanding of consumer gaming habits and interest and make strategic decisions. He works with top ten console game publishers as well as mobile game companies. Prior to joining Interpret, Cai served as Director of Digital Media and Gaming for Parks Associates.
Cai has authored and managed more than 300 industry reports and custom research projects and has presented his findings at such high-profile events as Game Developer’s Conference, E3, Consumer Electronics Show, Digital Hollywood, Virtual Worlds Expo, and The New York Games Conference.
A Burke certified moderator, Cai has moderated hundreds of groups in both the US and China, covering video gaming and entertainment related topics.
eSports and VR are two of the hottest trends in the video game industry. A lot has been written about what’s happening in the industry, including key companies, investments, and technologies, but coverage on consumer perspectives is lacking. This presentation will provide analysis and insights on consumer behavior and interests related to these two key trends. […]