Vice President of Publishing, Aspyr Media
Elizabeth Howard serves as the Vice President of Publishing at Aspyr Media, a leading publisher of AAA video games across all major platforms. As a 14-year veteran of the games industry, Elizabeth has contributed greatly to the growth and success of Aspyr, which celebrates its 20th anniversary this year in Austin, Texas.
Aspyr is best known as the #1 games publisher bringing the biggest AAA brands, such as Call of Duty and Civilization, to the Mac platform. Today, Elizabeth expands Aspyr’s business focus to publish the best gaming content available — from indie hits to AAA blockbusters — across all major platforms including Steam, PlayStation, Xbox, Google and Apple.
Elizabeth has invested much of her career managing brand licensing, global marketing and promotion, platform relationships, business development, sales, and distribution of both AAA franchises and emerging indie games across all major gaming platforms. When not busy discovering great new games or driving toward an upcoming cross-platform launch, Elizabeth enjoys being outdoors in beautiful Austin with her two children and schooling them in the ways of old-school video game classics.
One of the hardest tasks in making a new game (without an existing intellectual property) is finding and building a new audience from scratch for it. It’s even more challenging when you don’t have lots of extra money to help build that audience. Almost every independent and many established game makers face this problem when […]