Maximizing Locales and Managing Mobs: Strategies for Game Culturalization

Room 14

While most game developers and distributors are well aware of the need for localization, far fewer are familiar with the concept of “culturalization”, the process by which content is adapted for a globally diverse audience with widely varying local expectations. With the use of many examples from her 20+ year career as a culturalization strategist dealing with geopolitics, cross-cultural issues and video games, Kate Edwards discusses the challenges of combining content with culture and crossing the lines of local geopolitical expectations with game content.

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